Way Out West in the Wild

Way Out West celebrates and challenges our shared history and future from the confines of outdoor advertising in San Francisco’s inner Mission, a neighborhood confronting its own change. The installation inventory is rich with contrast and innuendo: billboards at an abandoned gas station just blocks from multi-million dollar homes; massive posters above pawn shops, next to bars with $15 artisan cocktails; ads on the buses and bus stops that ferry San Francisco’s working class along the same routes used by private tech company shuttles.