The Art City Project presents Way Out West

July 7th - August 17th, 2014

Join us for the Way Out West launch event on July 17th!

The Art City Project proudly presents Way Out West, a celebration of the idea of California and its history as fertile ground for dreamers, pioneers, and counterculture. The exhibition reflects on the changing social landscape of the West Coast and explores the role of contemporary art in public spaces.

Way Out West revisits the California experience by transforming outdoor advertising into new space for art to live and breathe. The month-long installation — which spans billboards, transit shelters, bus takeovers, and other alternative space throughout San Francisco’s transitional inner Mission neighborhood — will feature art from contemporary artists with roots in California.  

Brett Amory / Apex / Pakayla Rae Biehn / Anthony Discenza
Double Zero (Annie Vought and Hannah Ireland/ Jeremy Fish
 Casey Gray / Desirée Holman / Chris Johanson Jet Martinez
Alicia McCarthy / Alia Penner / Andrew Schoultz  
Dave Schubert / Jen Stark / Zio Ziegler

and featuring artwork by Creativity Explored artists Andrew Li, John Patrick McKenzie, and Kate Thompson

Curated by Tova Lobatz and Jenny Sharaf 

California is a frontier state, the Western end of the line for generations of explorers and pioneers. The Gold Rush, Yosemite, Hollywood, the 1960s San Francisco counterculture, Silicon Valley, Cesar Chavez, the gay rights movement, and countless more: California’s history, ideology, and iconography have all seeped into and shaped global culture. For billions of people, California is an idea as much as a place.

Way Out West celebrates and challenges our shared history and future from the confines of outdoor advertising in San Francisco’s inner Mission, a neighborhood confronting its own change. The installation inventory is rich with contrast and innuendo: billboards at an abandoned gas station just blocks from multi-million dollar homes; massive posters above pawn shops, next to bars with $15 artisan cocktails; ads on the buses and bus stops that ferry San Francisco’s working class along the same routes used by private tech company shuttles.