Official Release: Way Out West

July 7th- August 17th, 2014

A public art exhibition disrupting six weeks of commercial advertising in San Francisco's Inner Mission District to address the intersection of creativity, public space, and civic engagement with works by:

Brett Amory / Apex / Pakayla Rae Biehn / Anthony Discenza 
Double Zero (Annie Vought and Hannah Ireland) / Jeremy Fish
 Casey Gray / Desirée Holman / Chris Johanson / Jet Martinez
Alicia McCarthy / Alia Penner / Andrew Schoultz  
Dave Schubert / Jen Stark / Zio Ziegler

and featuring artwork by Creativity Explored artists Andrew Li, John Patrick McKenzie, and Kate Thompson 

Opening Reception July 17, 2014 7-11PM  | Heron Arts |  7 Heron Street, San Francisco, CA 94103


One of the  Way Out West  transit shelter installation sites near 16th and Mission

One of the Way Out West transit shelter installation sites near 16th and Mission

San Francisco, Calif. — (June 17, 2014) The Art City Project proudly presents Way Out West, the newly formed organization’s first public art exhibition. The exhibition will takeover outdoor advertising in San Francisco’s Inner Mission to turn the neighborhood into a public art gallery for six weeks from July 7th through August 17th, 2014. Way Out West will bring together emerging, mid-career and established artists with California roots to create new work that addresses the spirit of California as a fertile ground for dreamers, pioneers and counterculture. Curated by Tova Lobatz and Jenny Sharaf, the month-long exhibition will span billboards, transit shelters, and bus takeovers by artists exploring the role of art in public spaces and news ways of embedding art in daily life.

The Art City Project repurposes advertising to produce contemporary art installations that transform public spaces. Way Out West is the pilot experience, purposefully launching in a city with a rich history of acceptance and tolerance for new and provocative ideas.

Way Out West explores conceptions of California’s past, present, and future. For billions of people, California is an idea as much as a place. It’s a frontier state, the Western end of the line for generations of explorers and pioneers. The Gold Rush, Yosemite, Hollywood, Southern California’s beaches and surf culture, 1960s San Francisco counterculture, United Farm Workers, Silicon Valley, the gay rights movement, and countless more — California’s history, ideology, and iconography are recognized around the world.

This unique public exhibition provides San Francisco’s citizens with public access to exciting contemporary artwork in the city’s Inner Mission, a neighborhood currently confronting its own change. The works and setting are rich with contrast and innuendo: billboards at an abandoned gas station just blocks from multi-million dollar homes; massive posters above pawn shops next to bars with $15 artisan cocktails; ads on the buses and bus stops that ferry San Francisco’s working class along the same routes used by private tech company shuttles.

In turbulent times, Way Out West aims to do something beautiful and constructive for a city that is redefining itself once again. Some projects include: Chris Johanson, long associated with the “Mission School,” is taking over MUNI bus advertisements, creating new interior and exterior pieces inspired by his personal experiences in the Mission and San Francisco’s current social temperature. Double Zero, a collaborative duo made of Annie Vought and Hannah Ireland, are conducting an interactive campaign to encourage strangers to tell stories and interact with one another through a telephone hotline. Creativity Explored, a local non-profit organization based in the Mission, is also participating in the exhibition. Creativity Explored provides artists with developmental disabilities the means to create, exhibit, and sell their art; San Francisco-inspired work from three of their artists will replace all of the advertising in and on another MUNI bus.

Randy Rollison, Interim Executive Director of Intersection for the Arts states:

We're really excited about the Art City Project. It is busting down gallery walls and taking the work directly to the community. It's a great example of how members of the Intersection Incubator Program are living out our mission in dynamic ways.

In addition to its partnership with Creativity Explored and Intersection for the Arts, the Art City Project is proud to be working with Magnolia Editions, the Bay Area’s preeminent fine art print studio. Owners Donald and Era Farnsworth share their thoughts about the collaboration:

The Art City Project gives us an opportunity to put the latest technologies in printing and fabrication in the hands of a new wave of West Coast artists, and to bring the environment of discovery that we strive for in the studio directly to the streets. By replacing billboard advertising with contemporary art — and by giving artists access to techniques beyond what’s sold in stores — we can continue to shift the cultural focus away from corporations and big business toward dreamers, pioneers, and creative explorers.

Way Out West is the first in a series of public art exhibitions — local, national and global — that will repurpose advertising and underused public space to create contemporary art exhibitions." Advertising uses reproduction images, so the physical artwork — almost all of it new, site-specific work — is preserved. The Art City Project will offer sales of some originals as well as fine limited-edition prints produced in partnership with Magnolia Editions. The work will be available at the opening reception, or directly through the Art City Project.

Curatorial Advisors

Natasha Boas, Ph.D., Independent Curator; Dena Beard, University of California, Berkeley BAM/PFA; Rudolf Frieling, SFMOMA; Rene de Guzman, Oakland Museum of California

Art City Project is a Member of the Intersection Incubator, a program of Intersection for the Arts providing fiscal sponsorship, incubation and consulting services to artists. Intersection is San Francisco’s oldest alternative arts space, presenting groundbreaking works in the literary, performing, visual and interdisciplinary arts. Visit

Early Partners + Sponsors


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Calendar Editors

The reception for Way Out West will be held at Heron Arts on July 17th from 7pm to 11pm, where the original works and limited edition prints will be available for sale. The event is open to the public and walking distance from the artwork in Way Out West. All proceeds from ticket sales will support public art through the Art City Project and its fiscal sponsor, Intersection for the Arts. For more information on purchasing tickets, please visit

Media Inquiries

Danielle Smith | | 415-860-0767